Marti Seiler shows the latest fashion trend with Schulthess
Marti Seiler puts Schulthess washing machines and dryers in the spotlight and has brand ambassador Fiona Hefti showcase this season’s fashion trend: fashion care at the touch of a button.
The new campaign with brand ambassador Fiona Hefti proves that Schulthess washing machines and tumblers have a firm place in every fashionable wardrobe. Under the slogan "Fiona Hefti presents the latest fashion trend", the advertisements focus on the technical expertise of the Swiss quality brand, which makes laundry care convenient and reliable at the touch of a button. The success of this campaign approach is demonstrated by the development of brand awareness, which has more than doubled unsupported since the campaign was launched in 2009. The advertisements can be seen in the daily, Sunday and weekly press.
Responsible at Marti Seiler: Thomas Krebs (strategy), Stefan Beck and Stefan Künzler (creative concept), Sarah Massaoudi (design), Chris Tribelhorn (photography) and Alexandra Kruse (styling).
