Marti & Partner now washes with Schulthess washing machines
In an agency pitch held at the end of last year, Marti & Partner came out on top and won the advertising account for Schulthess Maschinen. Based on a newly formulated brand positioning, the advertising agency from Zurich’s Seefeld district has developed an umbrella campaign that includes a TV commercial and print ads as well as point-of-sale materials, brochures, and trade ads.
In an agency presentation held at the end of last year, Marti & Partner came out on top and won the advertising mandate from Schulthess Maschinen. Based on a newly formulated brand positioning, the advertisers from Zurich Seefeld have developed an umbrella campaign that includes a TV commercial and advertisements as well as POS material, brochures and specialist advertisements.
According to the agency, it is in the nature of washing machines and tumble dryers that they usually sit in the basement and don't attract much attention. The agency wants to counteract this by staging emotional values for Schulthess. With Fiona Hefti, this is also given a face. The result is an image-emphasized campaign, an emotional TV commercial and an independent brochure concept.
The campaign can be seen on television and in advertisements from September.
Responsible at Schulthess Maschinen: Hanspeter Stamm (Head of Marketing, Sales/Customer Service), Daniela Koch (Head of Marketing) and Bernardo Botella (Head of Advertising). Responsible at Marti & Partner: Peter Marti, Thomas Krebs, Anita Kittel, Nadine Kündig, Claude Catsky, Beat Staudacher, Simon Keller. Photography: Sabine Liewald. Film: Riccardo Signorell , Claudio Zuccholini. Sound: kirschnermusic. Styling/Hair/MakeUp: StyleCouncil
According to the agency, it is in the nature of washing machines and tumble dryers that they usually sit in the basement and don't attract much attention. The agency wants to counteract this by staging emotional values for Schulthess. With Fiona Hefti, this is also given a face. The result is an image-emphasized campaign, an emotional TV commercial and an independent brochure concept.
The campaign can be seen on television and in advertisements from September.
Responsible at Schulthess Maschinen: Hanspeter Stamm (Head of Marketing, Sales/Customer Service), Daniela Koch (Head of Marketing) and Bernardo Botella (Head of Advertising). Responsible at Marti & Partner: Peter Marti, Thomas Krebs, Anita Kittel, Nadine Kündig, Claude Catsky, Beat Staudacher, Simon Keller. Photography: Sabine Liewald. Film: Riccardo Signorell , Claudio Zuccholini. Sound: kirschnermusic. Styling/Hair/MakeUp: StyleCouncil
