Mars withdraws the budgets from Grey
Food The US confectionery manufacturer Mars Inc. consolidates its global advertising budgets with the Omnicom agencies BBDO and TBWA. The loser is Grey Worldwide, which recently became part of WPP.
Food US confectionery manufacturer Mars Inc. is consolidating its global advertising budgets with Omnicom agencies BBDO and TBWA. The loser is Grey Worldwide, which recently became part of WPP.Grey was previously responsible for the Milky Way, Mars, Twix and Dove brands worldwide. BBDO will be responsible for Milky Way and Mars from next year, TBWA for Twix and Dove. Both agencies have already worked for Mars Inc. in the past. Grey will retain the accounts for online advertising, direct marketing and sales promotions.
