Marketing Trophy: The winners have been announced
Phonak, Natura Güggeli, Rugenbräu and Stiftung Pro Kloster Einsiedeln are the winners of the 2010 Marketing Trophy. The winners were presented with their trophies on Tuesday at the Swiss Marketing Day at the KKL Lucerne.
The hearing aid manufacturer Phonak was honored in the large companies category for its "Hear the World" foundation campaign. The Interlaken-based brewery Rugenbräu received the Marketing Trophy for its campaign for the Swiss Highland Single Malt Whiskey "Ice Label" (medium-sized company category). Natura Güggeli received the prize in the small company category for its overall concept. And in the non-profit organizations category, the Pro Kloster Einsiedeln Foundation was awarded a prize for its online campaign for the renovation of the monastery square.
Around 1,000 people attended this year's Swiss Marketing Day 2010 at the KKL Lucerne. This was a new record number of participants, the organizers announced on Tuesday. Every year, the professional association Swiss Marketing awards the Marketing Trophy in recognition of innovative and successful marketing ideas. This year, the nominations and winners were selected by a ten-member jury of experts headed by Marco Bernasconi, Managing Director of Wemf AG für Werbemedienforschung.
Around 1,000 people attended this year's Swiss Marketing Day 2010 at the KKL Lucerne. This was a new record number of participants, the organizers announced on Tuesday. Every year, the professional association Swiss Marketing awards the Marketing Trophy in recognition of innovative and successful marketing ideas. This year, the nominations and winners were selected by a ten-member jury of experts headed by Marco Bernasconi, Managing Director of Wemf AG für Werbemedienforschung.
Caption (from left to right): Helmut Fuchs from the Pro Einsiedeln Foundation, Bruno Hofweber, CEO, and Philippe Adler, master brewer at Rugenbraeu, Andi Schmal from Frifag Maerwil and Stefan Pagnoncini from Natura Gueggeli and Vanessa Erhard Blattmann and Alexander Tschokke from Phonak. (Picture: Keystone)
