Marketing Day 2011: The Lucerne-Florida Connection
The countdown to next year’s biggest event is on. The 2011 Swiss Marketing Day is set to top the highly successful 2010 event with a new format. To make that happen, a world-renowned marketing expert will have to get up very, very early.
He is a globally respected authority in the field of marketing. His book "Marketing Management", first published in 1967, is still a must-read for every marketer today. If even the otherwise sober NZZ newspaper calls Philip Kotler a "marketing pope", then it is fair to say that he is one: The Pope will be speaking at the Swiss Marketing Day 2011. But what even his most ardent admirers probably don't know will become clear on March 8, 2011 at the latest: Is Philip Kotler, 79, already in the shot in the morning?
When the Swiss Marketing Day opens on March 8, 2011 at 9.15 a.m., Kotler's keynote speech on "Marketing 3.0" will follow shortly afterwards. Due to a certain amount of travel fatigue, Kotler will be speaking to those present at the KKL Lucerne from a TV studio in Florida via live videocast. In other words, in a way that will allow the established presenter Susanne Wille to talk to Kotler. In Florida, it will be around three o'clock in the morning. "The early bird catches the worm" - this saying will be mercilessly put into practice on Swiss Marketing Day.
The global trend listener from Canada
In addition to Philip Kotler as the big figurehead, the Swiss Marketing Day 2011 offers much more. Swiss Marketing President Uwe Tännler announced the highlights at a kick-off event in the Crystal Lounge in Lucerne's KKL. The other keynote speakers are Christian Belz from the University of St. Gallen, the German sociologist Holger Rust and Thorsten Truijens from Controlling Partner St. Gallen AG, who will highlight the relationship between finance and marketing in corporate management. During this presentation, the day's theme "Valuable or worthless? Marketing for marketing" will become particularly virulent. Another keynote speaker from Toronto is Jeremy Gutsche, who has the entire planet scanned for innovations and trends for the company Trendhunter.
Record number of Marketing Trophy entries
The "Best Practice" presentations will be omitted in 2011, but prominent speakers will be appearing instead: Emmi CEO Urs Riedener, Wolfgang Armbrecht (Brand Management Car Brand Mini) and, in a double presentation, Switzerland Tourism Director Jürg Schmid with the well-known Swiss advertising strategist Peter Felser. Promising news also from the Marketing Trophy front: a record number of entries were received for the 2011 edition. In addition to the existing categories (small, medium-sized and large companies, non-profit organizations, audience award), a new "Special Award" has been added. For outstanding ideas that do not fully comply with the rules of the other categories. Another member of the "Swiss Marketing Oscars" family. But a neo-member with a special goodie: the winner of the special award will be accompanied for a year by communication measures in various publications. The award-winning project can also count on coaching, as the jury has surprise services in store to accompany and support the successful path of the award winners.
The Swiss Marketing Day 2011, as everyone in the Crystal Lounge at the KKL agreed, has the makings of an outstanding year. And even if March 8, 2011 still seems a long way off, the countdown is already underway. The new and absolutely worth seeing website for the Swiss Marketing Day is even very precise in this respect: the waiting time until March 8, 2011 is counted down in days, hours, minutes and seconds.
www.marketingtag.ch
When the Swiss Marketing Day opens on March 8, 2011 at 9.15 a.m., Kotler's keynote speech on "Marketing 3.0" will follow shortly afterwards. Due to a certain amount of travel fatigue, Kotler will be speaking to those present at the KKL Lucerne from a TV studio in Florida via live videocast. In other words, in a way that will allow the established presenter Susanne Wille to talk to Kotler. In Florida, it will be around three o'clock in the morning. "The early bird catches the worm" - this saying will be mercilessly put into practice on Swiss Marketing Day.
The global trend listener from Canada
In addition to Philip Kotler as the big figurehead, the Swiss Marketing Day 2011 offers much more. Swiss Marketing President Uwe Tännler announced the highlights at a kick-off event in the Crystal Lounge in Lucerne's KKL. The other keynote speakers are Christian Belz from the University of St. Gallen, the German sociologist Holger Rust and Thorsten Truijens from Controlling Partner St. Gallen AG, who will highlight the relationship between finance and marketing in corporate management. During this presentation, the day's theme "Valuable or worthless? Marketing for marketing" will become particularly virulent. Another keynote speaker from Toronto is Jeremy Gutsche, who has the entire planet scanned for innovations and trends for the company Trendhunter.
Record number of Marketing Trophy entries
The "Best Practice" presentations will be omitted in 2011, but prominent speakers will be appearing instead: Emmi CEO Urs Riedener, Wolfgang Armbrecht (Brand Management Car Brand Mini) and, in a double presentation, Switzerland Tourism Director Jürg Schmid with the well-known Swiss advertising strategist Peter Felser. Promising news also from the Marketing Trophy front: a record number of entries were received for the 2011 edition. In addition to the existing categories (small, medium-sized and large companies, non-profit organizations, audience award), a new "Special Award" has been added. For outstanding ideas that do not fully comply with the rules of the other categories. Another member of the "Swiss Marketing Oscars" family. But a neo-member with a special goodie: the winner of the special award will be accompanied for a year by communication measures in various publications. The award-winning project can also count on coaching, as the jury has surprise services in store to accompany and support the successful path of the award winners.
The Swiss Marketing Day 2011, as everyone in the Crystal Lounge at the KKL agreed, has the makings of an outstanding year. And even if March 8, 2011 still seems a long way off, the countdown is already underway. The new and absolutely worth seeing website for the Swiss Marketing Day is even very precise in this respect: the waiting time until March 8, 2011 is counted down in days, hours, minutes and seconds.
www.marketingtag.ch
