Marketing Day 2010 is dedicated to emotions
On March 9, 2010, the marketing industry will once again gather at the KKL Lucerne for Swiss Marketing Day. This year, the focus is on emotions in marketing. Switzerland’s best marketing ideas will also be honored with the Marketing Trophy, and the Audience Choice Award will be presented.
What do companies need to do to make brands touch people? Which factors are important and relevant for customers? And why does emotional marketing work well for one company but hardly at all for another? International speakers such as US bestselling author James H. Gilmore will provide the 1,000 participants with new insights and practical ideas. Other speakers include Simonetta Carbonaro, Professor of Humanistic Marketing and Design Management at the University of Borås in Sweden, and David Bosshart, CEO of the GDI in Rüschlikon since 1999.
