Marketing Talks: "Meet the Speakers" with Gerold Brenner

The next MK and Werbewoche Marketing Talk will take place on June 25 at KOSMOS Zurich (all details you can find here). We introduce you to the four top-class speakers in individual portraits - this week it's the turn of Gerold Brenner, dress maker and trend expert. 

We asked Brenner a few questions about the evening's theme - "Man? Brand! Brand? Human! With authentic (self-)marketing to success". We provide you with the answers in line with the event: honest and unfiltered.

The curriculum vitae in keywords: Apprenticeship as a men's tailor in Munich, then studied clothing technology/fashion design at the FHN Mönchengladbach. Over 25 years working as a designer, product manager and creative director for large industrial companies in Germany and Switzerland, including Manor. Since 2014 self-employed with the trend agency "Trendbrenner" and with the labels "BRENNER - my denim soul" and "Gerold Brenner". 

To be found on the net: At Instagram, Facebook, LinkedIn and Xing. Furthermore here, with a charming interview.

Awards: Among other things "Best Dressed Man 2018 Switzerland" in the NZZ ranking; "Fashion courage man 2019".

MK: Gerold Brenner, we will now ask you five "either/or" questions. Please answer them as briefly and concisely as possible. Are you...

...consensus fan or agent provocateur? 

Gerold Brenner: Agent provocateur when it comes to crossing boundaries. And consensus fan when it comes to teamwork.

...creative or analytical? 

Creative with analytical background

...country lover or city romantic?  

City romantics and nature lovers!

...tough in tone but gentle in substance - or gentle in tone but tough in substance?

Clearly gentle in tone and determined in conviction and passion.

...career planner or content with (professional) coincidences?  

There are no coincidences, you have to recognize opportunities and implement them!

What do you associate with the term "authenticity"?  

Quite simply: Be myself. Whether you like it or not.

What role does authenticity play in your daily work? 

A very important role. I stand for my credibility.  

How much honesty can a (personal) brand take - and where should you rather rely on standardized formulas?  

From my point of view, success will only be achieved with honesty in the future. Everything else will be revealed sooner or later and is good for those who are stupid or want to be lied to.

If you are now interested in our event, you can find here the Xing login tool. There you will also find the other speakers of the evening - so it's worth a click!