Brand concept for Swiss start-up from Ideenhaus
There is a new name in the exclusive world of welted shoe manufacturers: Silany. The Ideenhaus brand agency has created the starting basis for the new company.
This includes the brand design, concept and realization of the website as well as the outfitting of the shoe consultants by Ideenhaus. From April 2012, men in the greater Zurich area will be able to try on their handmade business shoes at home, in the office or in the showroom in Baden with the personal support of a Silany shoe consultant. The desired shoe models are selected online and the consultation appointment is also arranged online. Then, on the private couch, in the office or in the showroom, the Silany advisor answers all questions and brings the desired models with them to try on.
The brand design for Silany has already been implemented on the website. Information about the shoe collection on offer and, of course, the exact procedure can be found here. Incidentally, the silany shoe consultants are equipped with a specially developed, stylish roll container, which Ideenhaus was involved in developing.
