Brand identity for new republic by Franz & René
The new restaurant chain R.O.M.I. – Republic of Mediterranean Ingredients – has entrusted Franz & René with the entire brand concept
On November 1, the first Republic of Mediterranean Ingredients (R.O.M.I.) saw the light of day in Bern, showing itself to its guests with the specially developed brand identity of the bilingual agency Franz & René. The president of the Republic, Romuald Bour, made it his goal to open a high-class restaurant chain with Mediterranean specialties, bucking the trend of kebab restaurant chains.
Fresh ingredients, quality products and their authentic origin, are the foundation of the Republic of Mediterranean Ingredients. The first creative stage was given by the creation of a strong identity, naming and branding. The result: an official coat of arms, simple yet imposing, that dresses the restaurant's premises with an unexpected brand tonality. The bright blue, reminiscent of the Mediterranean sea, is omnipresent and invites you to dive in.
For the first restaurant opening in Bern, various promotions were implemented: through free posters, flyer distribution, as well as the tasting of homemade drinks, guests were invited to get to know this republic, where everyone is welcome. In December, the Republic will also conquer Zurich and in 2017, several other Swiss cities will follow.
Responsible at ROMI: Romuald Bour (President of the R.O.M.I.); Stephan Mauracher (Prime Minister of the R.O.M.I.). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Chiara D'Arpa (Account Executive); Yoann Cosson (Conception and Editorial); Marco De Albuquerque (Junior Art Direction); Clémentine Girardeau and Gianluca Terzini (Graphic Designers). Website: Cornelius Agency
