Brand birthday: How Feldschlösschen celebrates its 150th anniversary

On February 8, 2026, Feldschlösschen will celebrate its 150th anniversary. The company is turning this anniversary year into a tribute to community, connection, and shared moments throughout Switzerland. While the iconic castle goes on tour, the anniversary will be celebrated on several occasions at the castle in Rheinfelden.

Feldschlösschen Bier
Source: zvg

On February 8, 2026, the Feldschlösschen company celebrates its 150th birthday. The anniversary year is all about community, encounters and shared moments throughout Switzerland.

Encounter and community at the center

From small village festivals and catering establishments to large events, Feldschlösschen 2026 is focusing more than ever on encounters and community. The company wants to honor its long-standing ties with the Swiss population.

Feldschlösschen Schloss
Source: zvg

Castle goes on tour

While the iconic castle goes on tour through Switzerland, the anniversary will also be celebrated several times at the castle in Rheinfelden. The celebrations will extend throughout 2026 and offer numerous opportunities to toast 150 years of Feldschlösschen together.

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