Brand rock for Univerre: premium appearance for glass company
The Markenfels agency positions Univerre as a premium partner for outstanding and differentiating glass solutions - across all media channels.
Univerre is a leading European partner for the procurement and distribution of glass packaging, bottle cleaning and the printing of glass and drinking glasses - for both industrial and private customers. The Markenfels agency has now created a new brand identity for Univerre.
Basis: Positioning as a brand of excellence
The basis of Univerre's brand identity is its positioning as a brand of excellence, according to a media release from Markenfels: "Five-star excellence, in everything Univerre does. From curating glass packaging solutions to printing and services. The new brand identity credibly conveys the company's ongoing introduction of innovative, high-quality products and services along the entire glass packaging value chain."
Further, the media release states, "Univerre's brand experience is created by combining elements that make the Univerre brand recognizable - even without the logo: typical color combinations, unique typography, design elements such as the Univerre Glow and the five-star symbol, and imagery that conveys the excellent quality customers can expect in every dimension. Core messages communicate the exclusive high-end offering - and customer value."
Responsible at Univerre: Fabio Naselli (Chief Executive Officer), Désirée Georges (Chief Communications Officer). Responsible at Markenfels: Dr. Ulrike Grein (Managing Partner), Gernot Honsel (Managing Partner), Taco van der Luijt (Creative Director).
