Tale of the brave
The magazine *Matter & Partner* promotes the Prix Courage, sponsored by *Der Beobachter*.
Zeitschriften Matter & Partner is promoting the Prix Courage sponsored by the Beobachter, which honors people who have shown particularly stubborn courage in the face of injustice. The prize will be awarded on September 27 at a high-profile event in Zurich's Saalsporthalle. The nominees were presented in the Beobachter and readers were able to decide who would win the Audience Award. A further prize is awarded by an independent jury. The nominees include, for example, two men who snatched a little girl from five attacking dogs and two passers-by who fished a drowning man out of the ice-cold Emme. Courage was also shown by a woman who single-handedly stood up to the felt in her local council, or the ICRC team who persevered in Baghdad despite the constant hail of bombs during the Iraq war.
The advertising agency Matter & Partner looked for images from the world of fairy tales for these specific heroic deeds. The campaign for the Prix Courage uses well-known fairytale characters to dramatize what can happen if there is no courageous prince or huntsman on hand. "This is a relaxed way of calling for more civil courage without coming across as schoolmasterly," says CD Daniel Matter.
A total of three subjects were developed in which the fate of Little Red Riding Hood, Sleeping Beauty and the Frog King is pondered, had the protagonists of these fables lacked courage. The advertisements can be seen in newspapers and magazines for three weeks.
Classic fairy tales have been re-illustrated by Matter & Partner.
Magazines For the Beobachter's Prix Courage, Matter & Partner has re-illustrated some classic fairy tales.
Andreas Panzeri
The advertising agency Matter & Partner looked for images from the world of fairy tales for these specific heroic deeds. The campaign for the Prix Courage uses well-known fairytale characters to dramatize what can happen if there is no courageous prince or huntsman on hand. "This is a relaxed way of calling for more civil courage without coming across as schoolmasterly," says CD Daniel Matter.
A total of three subjects were developed in which the fate of Little Red Riding Hood, Sleeping Beauty and the Frog King is pondered, had the protagonists of these fables lacked courage. The advertisements can be seen in newspapers and magazines for three weeks.
Classic fairy tales have been re-illustrated by Matter & Partner.
Magazines For the Beobachter's Prix Courage, Matter & Partner has re-illustrated some classic fairy tales.
Andreas Panzeri
