Fairy tale with a happy ending
It caught my attention. There was once a nasty rumor going around about advertisers who were under the mistaken impression that a successful promotional campaign had to consist of a big prize, a big product shot, and, at most, a very small idea.
Car advertising Once upon a time, there was a nasty myth about advertising clients who were under the mistaken impression that a successful price campaign had to consist of a big price, a big packshot and a very small idea at best. Of course, this is just as much a fairy tale as "golf is expensive", according to the creatives at Krieg Schlupp Bürge/SJ in Zurich. We actually noticed how KSB/SJ creatively combats this preconception of the unimaginative price campaign with humor, creative sophistication and a fine advertising blade. And if the Golf isn't sold out yet, it's still available today. At VW dealers throughout Switzerland. (pan)
