Manor relies on Swissper for influencer marketing
The Swiss department store chain Manor is strategically realigning its influencer marketing and transferring overall responsibility to the social-first agency Swissper. The Zurich-based agency, part of the Thryve Group, is developing a year-round creator ecosystem that systematically combines brand management and retail strategy.
Manor is strategically repositioning its influencer marketing and relying on Swissper. The social-first and creator agency, part of the Thryve Group, has won Manor's strategic influencer account and will be responsible for the conceptual and operational management of the creator setup of Switzerland's largest department store chain. The aim is to build a structured creator ecosystem that is integrated into the brand and retail strategy in the long term.
From campaigns to infrastructure
At the heart of the collaboration is a strategic realignment: influencer marketing will no longer be campaign-driven, but rather a permanent infrastructure within brand management. To this end, Swissper is developing a clear annual architecture with defined roles in the creator setup, tailored to the fashion, beauty and home product ranges as well as Manor's seasonal retail logic.
Central peak phases such as Mother's Day, Easter, Back to School and Black Friday are not activated in isolation, but embedded in a consistent, year-round concept. The result is a creator system that structurally combines reach, relevance and retail objectives.
"Our approach for Manor is clearly strategic. We are not building a campaign construct, but a resilient creator ecosystem that works all year round and integrates seamlessly into the retail logic," says Nicolas Bernauer, Head of Business Development at Swissper. "The decisive factor is the conceptual bracket: a clear annual structure, defined roles in the creator setup and consistent brand management across all touchpoints."
Conceptual precision as a decision criterion
Strategic depth was also at the forefront of Manor's decision. "Swissper understood exactly what role Creator Marketing should play in our brand and retail strategy in the future," says Sabrina Jagode, Head of Content Factory & Social Media at Manor. "The proposed concept combines our seasonal structure, our product ranges and our national presence in a clearly structured Creator system. This conceptual precision was decisive for us."
For Swissper, the mandate is a strategic step in the Swiss retail market. "Retail is faced with the task of integrating brand management, inspiration and retail more closely," says Kevin Toma, CEO of Swissper. "Creators are not an add-on, but part of the brand infrastructure. With Manor, we are developing a setup that is sustainable in the long term and grows strategically with the brand."
The mandate includes overall strategic responsibility for the conception, structure and further development of Manor's Creator ecosystem. Swissper is thus consolidating its position as one of the leading social-first partners in the Swiss market.
