Men to the stove
Cooking Ever since Annemarie Wildeisen's magazine *Kochen* began searching for Switzerland's worst cook, page views at www.maenner-an-den-herd.ch have skyrocketed. It seems the topic is really catching on.
Cooking In May, Annemarie Wildeisen's Cooking launched the "Men to the stove" campaign. After the summer break, the search for the worst cook in Switzerland continues with renewed vigor. By the end of the year, 15 new advertising motifs will appear, again with high frequency. The interim result: thousands of additional visitors to the cooking campaign website www.maenner-an-den-herd.ch, hundreds of responses, several contenders for the title of "Worst Chef in Switzerland" and an ongoing dialog with the weaker sex at the stove. Reinhold consultant Marco Schönenberger: "It's unbelievable what comes in. Someone on the cooking advice line actually asked how they could tell if the water was boiling."
