Listen and be amazed

Hearing aids For hearing aid retailer Amplifon, the agency TWFE developed a campaign that equates hearing with sight. The latter was reduced to a black surface to represent the disability, and since you can't hear this color, sonically stimulating short stories were added. Occasionally, the literary allusions are "sexy" in order to "bring more joy to the taboo subject". The list of contributors also makes exciting reading. It includes Ursula Pia Jauch, a university professor of philosophy and cultural history as well as a journalist and feature writer for the NZZ. She owes her excursion from the ivory tower to the lowlands of advertising to TWFE boss and CD Marco Fumasoli, whom she knows privately.