Madonna.studio creates peer platform for the Heart Foundation
The Heart Foundation is doing pioneering work and launching a platform by people affected by heart disease, for people affected by heart disease. Madonna.studio developed the communication strategy for this initiative.
Talking helps, especially when you're facing a serious illness. That's why the Swiss Heart Foundation has launched the Peer-to-Peer Platform was launched. A «peer» is someone who has personally experienced a similar heart condition and can speak from personal experience. The platform offers those affected the opportunity to connect with people who have gone through similar experiences and to receive support.
With its peer platform, the Swiss Heart Foundation is among the pioneers in Switzerland. At the same time, it demonstrates what can be achieved when measures are consistently developed based on the «Patient’s Voice.».
In keeping with the platform’s spirit, Madonna.studio developed the communication campaign in collaboration with a patient and the Swiss Heart Foundation. The result is a sensitive and straightforward campaign led by two peers, Margrit and Nina. The advertorials were created in collaboration with Marah Rikli.
To promote the platform, advertisements and advertorials are used in national media, supported by digital and social media formats.
Responsible at the Swiss Heart Foundation: Philipp Tinguely (Director of Education, Prevention, and Patient Services), Olivia Gut (Project Manager for Education, Prevention, and Patient Services). Person in charge at Madonna.studio: Massimiliano Madonna (Director & Concept), Julian Huber (Art Direction), Marah Rikli (Advertorial), Hans Schürmann (Photography). Media agency: JBW Media.
