MAD redesigns Migros' fitness accessories line
The agency Marketing Advertising & Design AG (MAD) is redesigning Migros's private label, Body Shape. The full-service agency, based in Basel and Zurich, won the contract in a pitch.
The agency Marketing Advertising & Design AG (MAD) is redesigning Migros' own brand Body Shape. The full-service agency based in Basel and Zurich won the contract in a pitch, and the fitness product line comprising around 50 products will be available in all SportXX and M-Sports stores in Switzerland as a partial or full range from fall 2003.
