MAD sees through

The Basel advertising agency MAD has acquired the optician chain Optic 2000 as a new customer.

The Basel-based advertising agency MAD has acquired the optician chain Optic 2000 as a new client. According to MAD, Optic 2000 is the market leader in France with 1,100 partners and has been present in Switzerland for four years, primarily in French-speaking Switzerland. Now the locations in German-speaking Switzerland are to be expanded. The task includes strategic consulting and creative services. The advertising materials include POS measures, folders, advertisements and posters.

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