Mach Communicates: Redesign of Home Electronic
Under the slogan «Added Value Through Greater Knowledge,» the Mach Corporate & Werbung agency in Baden is overseeing the editorial and design overhaul of *Home Electronic* magazine.
The agency Mach Corporate & Werbung in Baden is supporting the redesign of the Home Electronic magazine in terms of content and design. Under the slogan "Added value thanks to more knowledge", the campaign summarizes the benefits of the magazine. According to a press release, the headlines are characterized by technical terms that are taken for granted by technology enthusiasts but are often not properly understood and used by laypeople. Advertisements, posters and the Internet were used for the campaign. Home Electronic is a Swiss test and advice magazine for consumer electronics. With trends, information on current products, instructions and practical tips, it is aimed at men over 30 who earn well and have an above-average interest in consumer electronics.
