Mach: Image campaign for new customer Avadis Vermögensbildung
Avadis Vermögensbildung, based in Baden, has commissioned Mach Corporate & Werbung to design and implement its brand campaign for a period of three years. With the slogan «For a future tailored to your tastes,» the agency is introducing the Avadis_Konzept wealth-building concept to the general public.
Avadis Vermögensbildung has been around for 35 years. Formerly an ABB foundation to promote the private pension provision of its employees, it is now open to everyone. With seven investment strategies, it offers the right formula for every savings horizon, starting at just CHF 50. The image campaign takes up these arguments and has been present in the greater Baden area since fall 2010.
The aim of the campaign is to raise public awareness of Avadis Vermögensbildung. The agency implemented the message using spicy images in warm colors. The slogan "For a future according to your taste" is intended to emphasize the advantages of Avadis Vermögensbildung. In addition, Avadis is to be shown as customer-oriented, simple, inexpensive and independent of banks or insurance companies.
The subjects conceived, designed and implemented by MACH Corporate & Advertising are used as animated online banners, social network and google ads, newspaper advertisements and publicity reports as well as cinema slides. The online tools lead directly to the online strategy check via a specially designed landing page.
Responsible at Avadis Vermögensbildung: Michèle Martin (Head of Asset Management), Bettina Keller (Communications). Responsible at Mach Corporate & Advertising: Louis Dreyer (consultant), Caroline Reimer (consultant, text), Sandra Elbardan (AD).
The aim of the campaign is to raise public awareness of Avadis Vermögensbildung. The agency implemented the message using spicy images in warm colors. The slogan "For a future according to your taste" is intended to emphasize the advantages of Avadis Vermögensbildung. In addition, Avadis is to be shown as customer-oriented, simple, inexpensive and independent of banks or insurance companies.
The subjects conceived, designed and implemented by MACH Corporate & Advertising are used as animated online banners, social network and google ads, newspaper advertisements and publicity reports as well as cinema slides. The online tools lead directly to the online strategy check via a specially designed landing page.
Responsible at Avadis Vermögensbildung: Michèle Martin (Head of Asset Management), Bettina Keller (Communications). Responsible at Mach Corporate & Advertising: Louis Dreyer (consultant), Caroline Reimer (consultant, text), Sandra Elbardan (AD).
