M plays power play

 
Well-being With a broad-based advertising campaign, Exxtra is building Actilife as a new program brand for Migros. 
With Actilife, Migros is now offering all health-conscious customers a comprehensive program to promote their own well-being. This includes not only numerous new products, but also services and regular information on the topics of healthy eating, exercise and relaxation. To kick things off, Migros is launching the free magazine Actilife and the website www.actilife.ch. The market launch of the more than 150 products and services will be supported by an extensive advertising campaign. The range is to be expanded to 250 products by the end of 2009.Actilife, the Migros brand for healthy added value, is thus being expanded into a program brand. Exxtra Kommunikation, in close cooperation with Paroli PR and Assai Interactive, is staging the wide range of products, which is based on the three pillars of nutrition, exercise and relaxation, with a TV spot, product ads, a website, a magazine and other measures in the stores. The new TV spot dramatizes the benefits of the full range of the Actilife range with a worst-case scenario and then a happy turnaround thanks to Actilife.
Andreas Panzeri