Lucerne agency makes the wave for the 2006 World Cup
Hug & Dorfmüller adds «La Ola» to the already familiar logo featuring the smiling faces.
The organizing committee of the
The 2006 FIFA World Cup in Germany was opened on Monday by the
The new corporate design of the World Cup was presented. In addition to the already familiar logo with the
smiling faces - created by the agencies Whitestone in London
and Abold in Munich - a new colorful triple wave appears. They
was designed by the Lucerne agency Hug & Dorfmüller as a
Allusion to "La Ola", the physical sign of enthusiasm for the
audience ranks. As a graphic element, the wave "provides the
Recognition in the twelve stages in the sense of an equally clear and
cheerful corporate identity", according to a press release. New is
compared to previous world championships that there is no continuous
basic color, but each city with its own stadium has its own
color world.
The graphic will appear for the first time at the final round draw on December 9
2005 in Leipzig. Prior to this, from Monday - 200 days
before the opening game - at a total of 55 highway border crossings
Welcome signs are put up, and the slogan "The world to
Guest with friends" in conjunction with the Look program at 69 locations in the
German highway network.
The project management and implementation of the measures was carried out by the
Team Marketing, which is also based in Lucerne, was also commissioned by
the Uefa Champions League. In the cities
especially the so-called protocol routes (from the airport and railroad station
to the stadium and the official FIFA hotel) will be characterized by the
World Cup 2006 look.
The 2006 FIFA World Cup in Germany was opened on Monday by the
The new corporate design of the World Cup was presented. In addition to the already familiar logo with the
smiling faces - created by the agencies Whitestone in London
and Abold in Munich - a new colorful triple wave appears. They
was designed by the Lucerne agency Hug & Dorfmüller as a
Allusion to "La Ola", the physical sign of enthusiasm for the
audience ranks. As a graphic element, the wave "provides the
Recognition in the twelve stages in the sense of an equally clear and
cheerful corporate identity", according to a press release. New is
compared to previous world championships that there is no continuous
basic color, but each city with its own stadium has its own
color world.
The graphic will appear for the first time at the final round draw on December 9
2005 in Leipzig. Prior to this, from Monday - 200 days
before the opening game - at a total of 55 highway border crossings
Welcome signs are put up, and the slogan "The world to
Guest with friends" in conjunction with the Look program at 69 locations in the
German highway network.
The project management and implementation of the measures was carried out by the
Team Marketing, which is also based in Lucerne, was also commissioned by
the Uefa Champions League. In the cities
especially the so-called protocol routes (from the airport and railroad station
to the stadium and the official FIFA hotel) will be characterized by the
World Cup 2006 look.
