Ludovit Szabo to head GfK Switzerland in future
Effective November 1, Dr. Ludovit Szabo will serve as Managing Director and be responsible for GfK’s overall business in Switzerland. He will take on this role in addition to leading the Consumer Experiences sector.
Szabo succeeds Peter Meyer, who is leaving the company. GfK writes this in a press release. Peter Fickentscher has been appointed head of the newly established Consumer Choices sector. In this role, he will report to the Managing Director. The Retail & Technology business and the Audience Measurement activities will in future be managed in the Consumer Choices sector. This corresponds to the global positioning of this business. Bettina Hoffmann will continue to head Audience Measurement.
Teaser image: GfK Switzerland
