Lucky Strike in football fever
Lucky Strike has elegantly used the football theme for a new poster campaign: "The round must come out of the square" can be read on the motifs. Underneath is an open pack of cigarettes, the cigarette holder within easy reach.
The motif was realized in collaboration with the Grey agency. However, the idea is not entirely new. As the industry service W&V reports, the theme was already used in 2002. Back then, however, it was called: "The round must fit into the square".
