Lucerne Festival with a new look
The festival has evolved into a world-leading and highly acclaimed classical music event that goes beyond the ordinary. Its communications partner, Interbrand Zinzmeyer & Lux Interbrand, has now created a new visual identity, which was unveiled on Friday.
The festival has developed into one of the world's leading and highly regarded classical music events beyond the routine. Communications partner Interbrand Zinzmeyer & Lux Interbrand has now created a new image, which was unveiled on Friday.
Everyone perceives music differently. Individual tones and sounds evoke individual sensations, which are often described in terms of form, structure, order or timbre. The Lucerne Festival is a platform for discovering classical music individually and again and again. The new overall image is intended to express this aspiration of the organizers and the experience of the visitors visually and communicatively. The circle stands for the content of music and the bringing together of the best performers. The meeting of musicians and audience is symbolized by the two distinctive arrows. The first program in the new visual design is "At Easter", as stated in the corresponding Lucerne Festival press release.
Everyone perceives music differently. Individual tones and sounds evoke individual sensations, which are often described in terms of form, structure, order or timbre. The Lucerne Festival is a platform for discovering classical music individually and again and again. The new overall image is intended to express this aspiration of the organizers and the experience of the visitors visually and communicatively. The circle stands for the content of music and the bringing together of the best performers. The meeting of musicians and audience is symbolized by the two distinctive arrows. The first program in the new visual design is "At Easter", as stated in the corresponding Lucerne Festival press release.
