Lion hunters meet
Ruf Lanz is interested in collaborating with Mixer, Creative Director Markus Ruf reveals in an interview with *Werbewoche*.
Markus Ruf: Mixer is open
us, because our TV commercials are also used on the international stage.
have noticed. The showreel is great. What I particularly like about it
The spots are filmed in such a way that the realization of the idea is not
but elegantly leads to it. We would be unprofessional,
if we weren't interested.
WW: What can Mixer offer more than local film productions?
Markus Ruf: We
are less interested in technical things such as the number of
than the directors. And Mixer has some who
Cannes lions standing around in a pride and yet no
should be whimsical divas.
WW: Is it considered attractive for the agency's clients when they are offered a commercial by an international company?
Markus Ruf: Our
Customers simply want their commercial to be implemented at a high level.
From the production company that is best suited for the job. Our job
is to find out which one it is. Regardless of the
Origin.
WW: Don't Swiss agencies have a moral obligation to honor domestic talent as well?
Markus Ruf: We
have only one obligation - to deliver quality. This is what we
recent years with Swiss film productions such as Condor or
Rosas'n'Co was a great success. But the Swiss film landscape is
not under homeland security. If we should have the feeling that a
foreign production is more suitable for a project, make
We'll deal with that. I don't feel like I have to go to confession on Sundays because of this.
to have to go. I recently saw "My name is Eugen" at the movies
- and had a good time. But not because it was a Swiss
Movie is.
Interview: Andreas Panzeri
