Lion hunt still without prey

Awards Switzerland has been eliminated in Portugal, but there is still hope in Cannes. Six entries have made it onto the Press and Outdoor shortlists: "Party" by Advico Young & Rubicam (Hakle), "Car Mechanic" by Catsky & Partner (Suva Care), "Communication Tools" by Jung von Matt (Julius Bär), "Stop" by Lesch + Frei (Road Cross), "Floor" by Matter & Partner (Strozzi's) and "Cheese" by Ruf Lanz (Condor Films). The WW-Newsmail will report on Thursday morning whether it was enough for a Lion, and Switzerland came away empty-handed in the Media and Direct Lions. Euro RSCG's Papp-Popstars for Energy Zurich was the only one to make the Media shortlist. The Direct finalists were Publicis, Fisch Meier Direkt, Lowe Direct and Euro RSCG. Switzerland's Young Creatives also had to leave others behind: the Italians (Print) and the Portuguese (Web).
The shortlist for the supreme discipline of film will be published on Thursday afternoon. 67 entries from 22 Swiss agencies are hoping to be nominated.
(sm)