Lowe chooses 18 18
This week marks the launch of the new 18 18 directory assistance service. The Zurich-based advertising agency Lowe handled the market launch for the new provider, which claims to be the legitimate successor to 111.
This week sees the launch of the new 18 18 telephone directory assistance service. The Zurich-based advertising agency Lowe implemented the market presence of the new provider, which claims to be the legitimate successor to 111. 18 18 is operated by 18 18 Auskunft, a subsidiary of The Number Inc., which already operates successfully in six European countries. The new Swiss directory enquiries service offers national and international directory enquiries at a standard price and sends free text messages with the desired entry.
The launch of 18 18 is accompanied by a campaign from Zurich agency Lowe, which ironically alludes to the glorious 70s of skiing. In it, the two quirky but fully committed exponents 18 and 18 are sent on a SKISS tour through the country. You can find out how they fare in a series of sequels. The TV commercials are followed by online advertising and posters.
The launch of 18 18 is accompanied by a campaign from Zurich agency Lowe, which ironically alludes to the glorious 70s of skiing. In it, the two quirky but fully committed exponents 18 and 18 are sent on a SKISS tour through the country. You can find out how they fare in a series of sequels. The TV commercials are followed by online advertising and posters.
