Lowe: On the road to success with the new BMW
The Draftfcb/Lowe Group has launched a campaign for the new BMW 7 Series. The ads for the Swiss market feature three celebrities from the worlds of music and sports.
The Draftfcb/Lowe Group has created a campaign for the new BMW 7 Series. The advertising subjects for the Swiss market refer to three celebrities from the worlds of music and sport: tenor Placido Domingo, yachtsman Russel Coutts and golfer Michael Crean. Although they did not lend their names to the advertising posters, they did at least lend theirs. Added to this is the slogan "Setting standards. The new BMW 7 Series."
The link to the three personalities is intended to make it clear that the new BMW also delivers top performance and sets standards in its segment, the agency wrote in a press release on Tuesday. The campaign has been running in the Swiss financial and business press as well as in special interest magazines since mid-February.
The link to the three personalities is intended to make it clear that the new BMW also delivers top performance and sets standards in its segment, the agency wrote in a press release on Tuesday. The campaign has been running in the Swiss financial and business press as well as in special interest magazines since mid-February.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Florian Birkner (CD), Roland Jäggi (AD), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).
