Lowe: Sweetening the gift-giving experience with Cailler

The advertising agency Lowe, part of the Draftfcb/Lowe Group, has launched a campaign this Christmas to draw attention to the ideal gift for family and friends: chocolate from Cailler. In collaboration with Lowe Paris, two new motifs have been created for the Cailler products Femina, Ambassador and the new Sublim chocolates. With these motifs, Switzerland's oldest chocolaterie is continuing its existing Christmas campaign. Because the best surprise this year remains a sweet one.
Responsible at Lowe: Vincent Behaeghel (CD), Jean-Marc Izaure (AD), Charlie Bouchet, Gabrielle Lommel (consulting), Nicole Cannabona (DTP), Reto Saluz (production). Responsible at Cailler: Cornelia Brechbühl, Marie-Pierre Ambroggi.