Lowe wins global Ericsson advertising account

Lowe Worldwide has won the global advertising budget of the Swedish telecommunications group Ericssson. The agency came out on top in a final pitch against Ogilvy Worldwide. According to the German industry service Horizont, the selection process took around three months.
In addition to traditional advertising, Lowe is to develop social media measures as well as digital and experimental campaigns. Stockholm-based Lowe Brindfords is responsible for coordination.