Lowe takes Mini to the nightmare festival
The Lowe agency has launched a campaign for the Mini compact car and its Neuchâtel-based dealer, Facchinetti Automobiles. The campaign was inspired by the dark atmosphere of the Festival International du Film Fantastique.
The Lowe agency has created a campaign for the Mini small car and its Neuchâtel dealer partner Facchinetti Automobiles. According to a press release on Wednesday, it was inspired by the gloom of the Festival International du Film Fantastique. Mini Switzerland and its dealer have decided to invite customers and partners to the spectacle for fans of science fiction, horror, cyberpunk and fantasy films, and the images will be used by Mini and its representative for various print, event and below-the-line measures from the beginning of July.
Responsible at Mini Switzerland:
Patrick Cupelin (Head of Mini Switzerland). Responsible at Facchinetti Automobiles SA: Daniel Knöpfel (Managing Director). Responsible at Lowe: Florian Birkner (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Matteo Lonati, Laura Müller (consulting), Melanie J. Auerbach (art buying), Linus Schneider (image/image editing).
