Lowe: Launch campaign for new BMW realized
The Lowe agency, part of the Draftfcb/Lowe Group, has developed a campaign for the national market launch of the new BMW 5 Series Sedan.
The campaign has internalized the message of the new vehicle, the agency writes in a press release: dynamism in its most beautiful form. The centerpiece of this campaign is a large, eight-page newspaper supplement in the Sunday press. This medium is accompanied by advertisements in the national and local press, a mega poster at Zurich Airport and radio spots. And because BMW is also celebrating the premieres of the new BMW 3 Series Coupé and BMW 3 Series Convertible at the same time, a big launch weekend with all the new models is being held at BMW partners throughout Switzerland from March 19-21.
Responsible at BMW (Switzerland) AG: Roger Calisi (Head of Marketing Communications). Responsible at Lowe: Daniel Comte (ECD), Samuel Knaus (text), Céline Dillier, Tino Sand (AD), Rolf Jeger, Christina Koch, Adrian Zuber (consulting), Jasmin Keiser (DTP).
Responsible at BMW (Switzerland) AG: Roger Calisi (Head of Marketing Communications). Responsible at Lowe: Daniel Comte (ECD), Samuel Knaus (text), Céline Dillier, Tino Sand (AD), Rolf Jeger, Christina Koch, Adrian Zuber (consulting), Jasmin Keiser (DTP).
