Lovely now also dances on the SMP site

The Swiss Milk Producers' Organization SMP has a new website. From now on, the famous advertising cow Lovely will also be dancing through the web in video animation, providing a wealth of information about milk and the SMP. She also presents nutritional information, recipes and aids for milk producers as well as articles and games. The SMP has been online with Lovely since 1996. Recently, however, the dairy cow's website has become easier to navigate, according to a press release. In addition to the new and clearer navigation, an efficient, user-friendly search engine should help users find what they are looking for. The website receives around one million visitors a year. The TV commercials with the black and white cow were downloaded around 350,000 times in 2005. The Ruf Lanz agency has been managing the campaign since August 2006 (see
).