Worthwhile investment
Härterei Gerster AG not only stands out from the crowd as a heat treatment specialist, but also with its customer and employee magazine Modus.
Härterei Gerster AG is internationally recognized as a specialist for sophisticated technical heat treatments and employs around one hundred people in Egerkingen, Solothurn. Using various process technologies, Gerster treats large workpieces weighing several tons or the smallest parts from the watchmaking industry, individual pieces and series of millions. Heat treatments are used to make highly stressed production parts resistant and reduce signs of wear.
Simple design, convincing visual language
Härterei Gerster AG works professionally, delivers quality and offers its customers individual solutions. A language that is also spoken by its customer and employee magazine. Its design is simple, uniform and impresses with a clear visual language, while the text is authentic, well-structured and entertaining. Modus is published twice a year with a print run of 2,500 copies and is conceived, written, designed and photographed (with its own photographer) by the corporate publishing service provider Brandl & Schärer AG in Olten. "Our customer and employee magazine should reflect the company's professionalism and quality standards," says Felix Heimgartner, Managing Director of Härterei Gerster AG in Egerkingen. "And it should stand out from the crowd in its design, be something special." With customer portraits and topic-specific reports, Modus circles a specific subject from all sides. For the magazine's theme of "Consulting", for example, the magazine makers took a look behind monastery walls and a security consultant's cards, while the core theme of "Rivers" was approached with stories on traffic and energy flows.
Worthwhile investment
The result is reports that often only have anything to do with the heat treatment specialist at second glance. However, a topic can only be captured in its entirety if all its facets are examined. That is professional. A standard that Härterei Gerster AG also sets for its working methods. Nevertheless: "The Modus magazine is a considerable investment for a company of our size," the Managing Director points out. A worthwhile investment, however, when he thinks of all the positive reactions. An investment whose added value cannot be quantified, an added value that primarily promotes the company's image, an added value that is priceless.
Sabine Schmid
Simple design, convincing visual language
Härterei Gerster AG works professionally, delivers quality and offers its customers individual solutions. A language that is also spoken by its customer and employee magazine. Its design is simple, uniform and impresses with a clear visual language, while the text is authentic, well-structured and entertaining. Modus is published twice a year with a print run of 2,500 copies and is conceived, written, designed and photographed (with its own photographer) by the corporate publishing service provider Brandl & Schärer AG in Olten. "Our customer and employee magazine should reflect the company's professionalism and quality standards," says Felix Heimgartner, Managing Director of Härterei Gerster AG in Egerkingen. "And it should stand out from the crowd in its design, be something special." With customer portraits and topic-specific reports, Modus circles a specific subject from all sides. For the magazine's theme of "Consulting", for example, the magazine makers took a look behind monastery walls and a security consultant's cards, while the core theme of "Rivers" was approached with stories on traffic and energy flows.
Worthwhile investment
The result is reports that often only have anything to do with the heat treatment specialist at second glance. However, a topic can only be captured in its entirety if all its facets are examined. That is professional. A standard that Härterei Gerster AG also sets for its working methods. Nevertheless: "The Modus magazine is a considerable investment for a company of our size," the Managing Director points out. A worthwhile investment, however, when he thinks of all the positive reactions. An investment whose added value cannot be quantified, an added value that primarily promotes the company's image, an added value that is priceless.
Sabine Schmid
