Loeb with Web 2.0 showcase
In Bern, Loeb has converted three of the storefront displays into small photo studios. Visitors have the opportunity to have their photos taken in front of various backdrops. The resulting photos are posted on Facebook in real time.
The photos are created with the backdrops of a sleigh pulled by reindeer, a fake fireplace or an illusionistic children's room with oversized toys. The pictures will be posted as a Christmas greeting from the Loeb shop window on Facebook.com/loebag. Visitors can also take part in a Facebook competition with their snapshot and win an Apple iPad, among other prizes.
