LLA: Web-based, interactive corporate communication
Liechtenstein Life Assurance LLA has launched its first interactive virtual brochure. Cost and environmental considerations led to the creation of a web-based corporate brochure.
In the age of iPads, an interactive brochure is a logical consequence, as LLA CEO Dr. Michael Neubert describes the corporate communication philosophy. In addition to facts and figures and product information, the brochure focuses primarily on customers, their needs and situations, in line with the LLA philosophy "Designed by your Life". Visitors to the brochure accompany the fictitious customer Suzy Meier through her life, depicted in fast motion, and see which insurance and pension solutions LLA can offer in each phase and situation.
The brochure can be accessed via the website. Unlike conventional printed brochures, readers can move quickly between the content and chapters. What is also good for the environment: printing, shipping and transportation costs are completely eliminated.
The brochure can be accessed via the website. Unlike conventional printed brochures, readers can move quickly between the content and chapters. What is also good for the environment: printing, shipping and transportation costs are completely eliminated.
