Lista Office embellishes itself with mainland

The Swiss number one for office furniture systems, Lista Office, has a new image. The integrated rebranding strategy was developed together with the communications agency Festland. The aim of the repositioning is to update the brand profile and clearly differentiate it from its sister brand Lista B+L, which sells business and storage equipment. The launch was preceded by several events with partners and employees, and the presentation to employees, customers and partners took place at various events as well as through customer visits, rebranding kits and direct mails.
All levels of corporate, image and product communication are included, according to the press release. All printed and digital media will be updated with the new logo and all production plants, POS and vehicles will be re-labeled. Image documentation and an image film for audiovisual communication of the brand world will also be produced. In national print media, regional newspapers and various specialist titles
A multi-stage advertising campaign will be launched.