Lifestyle magazine from Manor for Euro 08
New launch Manor publishes an editorial theme magazine for the first time for the European Championships, designed by Basel West Corporate Communications.
New launch Manor publishes an editorial theme magazine for the first time for the European Championships, designed by Basel West Corporate Communications.
Most Swiss people are Manor customers. And most of them are also interested in Euro 08. During a major event like the European Championships, cities are busier, stores are busier and consumer sentiment is generally higher. This is why Manor has decided to publish a magazine for the European Championships that captures this mood and directs it to Manor department stores, where the largest range of licensed Uefa fan merchandise can be found.
Increased usage periodThe magazine is distributed in German, French and Italian with a circulation of 750′ 000 copies and is aimed at regular and regular customers. The heterogeneous readership has very different communication needs and affinities with Manor. The editorial team focuses on the needs of the average interested reader and aims to increase the period of use and create added value in order to strengthen trust in the company.
Fancy football and shoppingThe magazine includes a football special with a match schedule, background information on the European Championship and the qualifying countries as well as an interview with Marco Streller. A product section offers official fan products such as shirts, caps and bags. The football theme is the perfect way to implement the new, more extraverted, more progressive image of the department store in a fun way and is generating broad interest. In order to appeal to the predominantly female clientele, the lifestyle and shopping theme also plays an important role. A series of images presents the latest women's, men's and children's fashion against the backdrop of the new Letzigrund stadium. City portraits reflect the groove of each European Championship venue. The player's wife Chantale Magnin shows her shopping wishes during a shopping tour in the department store. One report tells of a unique ball relay: a year ago, former top referee Urs Meier kicked a football from the top of the Matterhorn. Since then, the ball has been transported to a different department store every week using the most original means of transportation possible and is awaited in Basel before the opening game.
Football fans will also be enjoying their gardens and balconies during the European Championships. That's why the magazine contains offers for private EM parties as well as a culinary guide. Those who prefer to escape the championship fever will find tips for excursions and trips to non-footballing destinations. As England failed to qualify for the European Championships, a trip to London, for example, is a good idea. There is a competition to win a safari to South Africa, where the next World Cup will be held in two years' time.
Markus Siegenthaler, Basel West
Most Swiss people are Manor customers. And most of them are also interested in Euro 08. During a major event like the European Championships, cities are busier, stores are busier and consumer sentiment is generally higher. This is why Manor has decided to publish a magazine for the European Championships that captures this mood and directs it to Manor department stores, where the largest range of licensed Uefa fan merchandise can be found.
Increased usage periodThe magazine is distributed in German, French and Italian with a circulation of 750′ 000 copies and is aimed at regular and regular customers. The heterogeneous readership has very different communication needs and affinities with Manor. The editorial team focuses on the needs of the average interested reader and aims to increase the period of use and create added value in order to strengthen trust in the company.
Fancy football and shoppingThe magazine includes a football special with a match schedule, background information on the European Championship and the qualifying countries as well as an interview with Marco Streller. A product section offers official fan products such as shirts, caps and bags. The football theme is the perfect way to implement the new, more extraverted, more progressive image of the department store in a fun way and is generating broad interest. In order to appeal to the predominantly female clientele, the lifestyle and shopping theme also plays an important role. A series of images presents the latest women's, men's and children's fashion against the backdrop of the new Letzigrund stadium. City portraits reflect the groove of each European Championship venue. The player's wife Chantale Magnin shows her shopping wishes during a shopping tour in the department store. One report tells of a unique ball relay: a year ago, former top referee Urs Meier kicked a football from the top of the Matterhorn. Since then, the ball has been transported to a different department store every week using the most original means of transportation possible and is awaited in Basel before the opening game.
Football fans will also be enjoying their gardens and balconies during the European Championships. That's why the magazine contains offers for private EM parties as well as a culinary guide. Those who prefer to escape the championship fever will find tips for excursions and trips to non-footballing destinations. As England failed to qualify for the European Championships, a trip to London, for example, is a good idea. There is a competition to win a safari to South Africa, where the next World Cup will be held in two years' time.
Markus Siegenthaler, Basel West
