Better a sketch of the damage than one marked by fate
With his creepy illustrations of damage for Mobijeunes, Wirz stylishly targets a young audience.
Halloween will soon be upon us again and scares will become socially acceptable. However, there are scary moments in everyone's life that are not tied to this date. Anyone who has ever been involved in an insurance claim can tell you a thing or two about it. Or, if you're lucky, draw a sketch of the damage, as the popular campaign from Wirz has been showing for years. Because even a small claim can be a big shock, especially for young people, and above all a big hole in the modest household budget, Wirz has now created a spooky new look for Mobijeunes, Mobiliar's insurance for young people: black sketches and neon yellow lettering. The focus of the autumn campaign is on spiders. Ads, banners and a social game on Facebook will be used. There are also plans for a special Halloween theme and another spooky wave in autumn 2011. Mobijeunes is a special Mobiliar offer for young customers between the ages of 16 and 25. The target audience is also regularly addressed with events and competitions as well as via the Euro26 youth card, which is co-sponsored by Mobiliar. Pan
