LIAA: SFLB nominated with PET campaign
The Zurich-based agency Spillmann/Felser/Leo Burnett has made it to the finals of the London International Advertising Awards (LIAA). In the «Poster and Outdoor» category, the agency’s unconventional public service announcements promoting PET recycling impressed the jury.
The Zurich agency Spillmann/Felser/Leo Burnett is a finalist at the London International Advertising Awards (LIAA). In the "Poster and Outdoor" category, the unusual announcements for PET recycling won over the jury. The announcements, which were sent as MP3 files or CDs to 500 lifeguards, open-air concerts, green tournaments and other events, had already been awarded gold at ADC Europe (see ) and bronze in New York (see ) and. In the five announcements, individuals are reprimanded for not disposing of their PET bottles correctly.
