LIAA: Ruf Lanz wins with George W. Bush
Ruf Lanz has won an award at the prestigious London International Advertising Awards (LIAA). The Swiss creative agency took first place in the Radio category with the radio spot «George W. Bush» for Sport Factory Outlet.
Ruf Lanz is a winner at the prestigious London International Advertising Awards (LIAA). The Swiss creative agency won the radio category with its "George W. Bush" radio spot for the Sport Factory Outlet in the Bally-Areal in Schönenwerd, after reaching four final places (see ). The jury was won over by the idea that George W. Bush has often crashed his bike and doesn't make the smartest impression in his speeches. The message of the cheeky radio spot: It pays to protect your head with a bicycle helmet.
