Lia: Wirz takes bronze with Ikea
At the 27th edition of the London International Awards (LIA), the Zurich-based agency Wirz won a bronze award for the IKEA Rothenburg campaign.
For the opening of the Rothenburg LU branch, the furniture store raffled off new home furnishings in cooperation with the agency. Winners selected by a jury had to leave their apartments for six weeks. During this time, Ikea carried out the remodeling, broadcast via webcams on the Internet (Advertising week print edition reported). The campaign has already won several awards, including in Cannes (Werbewoche.ch reported).
