LGK realizes web film for Moonliner campaign

The Bern-based agency LangGysiKnoll (LGK) has added another dimension to the Moonliner campaign with an animated film produced in-house. The protagonist of the commercial is an animated version of El Nino, who experiences the horror of the radio commercial first-hand. Only the Moonliner is able to save him from the ugly groupie girl known from the basic campaign.
 
The spot was created by graphic design youngsters Dominic Beyeler and Mathias Zimmermann as part of their apprenticeship. It is being distributed via e-mail, iTunes podcast, blog featuring and links on various websites. Thanks to generous sponsorship, it can also be seen in cinemas in Bern this September.
Since the beginning of 2005, LGK has been motivating people to use the Moonliner service with a striking illustration campaign. It shows real-life, daunting scenarios from an evening program - resolved with the baseline "Moonliner. We'll get you out of there." Posters, advertisements and streetcar hangers are complemented by radio spots, intoned by Bernese dialect rapper El Nino.
 
The Moonliner night bus from Bernmobil operates 18 routes covering over 120 municipalities in the cantons of Bern, Solothurn and Fribourg. It offers young passengers the opportunity to return home late at night after going out in the cities.