Lexmark relies on technology
Lexmark Office offers finishers for its color laser multifunction devices—and is bringing wireless LAN to its inkjet printers.
Office Lexmark offers finishers for its color laser multifunction devices - and brings wireless LAN to inkjet printers. Things have been quiet around printer manufacturer Lexmark for a long time. Too quiet. The competition, above all HP and Kodak, has set the tone with low-cost ink offers and shaken up the printer market a little. Martin Kofler, Marketing and Sales Manager at Lexmark in Thalwil, said at a recent press conference that it was better to offer customers a good price for the printer.
Simple WLAN connection To ensure that its inkjet printers remain successful, the US printer manufacturer is increasingly focusing on technology as well as attractive prices. The company has recognized the trend towards greater mobility and recently launched a whole range of wireless or WLAN printers on the market for the first time - "at affordable prices", as Product Manager Isabelle Hofmann from Lexmark Switzerland explained at the presentation of the new devices in mid-June. This addition was necessary, as Lexmark is not the first company to offer a wirelessly controllable printer. Apart from the very affordable entry-level prices - the cheapest WLAN device, the Z1420, is available for 129 francs - the new inkjet printers impress with their very simple connection to a WLAN-enabled PC or laptop.
In addition to the wireless printing and the resulting possible decentralized use of the device, the printing of photos with the all-in-one devices is particularly appealing. These can be used to first print out an index sheet of the images made accessible via the memory card, which can then be scanned in and the desired images selected in order to have the photos printed automatically. Thanks to the additional software supplied, it is also practical to print web content, which is simplified by a special toolbar in the browser. You can choose between "text print only" or "photo print only". This guarantees the printing of page content without annoying advertising. This WebToolBar extension alone should make the decision to purchase one of the three multifunctional devices or the two pure inkjet printers - as an already WLAN-capable or WLAN retrofittable variant - easier for many. The X9350 office inkjet printer gives users access to the new waterproof Evercolor2 inks, which are said to last for up to 100 years.
Expansions on the toner front Lexmark also had new products to announce in the toner segment. What is surprising here is the move towards complete solutions: Lexmark now also offers A3 printers with, for example, the X940e and X945e, which can also be used to create booklets thanks to a finisher. According to Frank Blickensdorfer, Market Manager Laser, a new toner should also lead to better printing results thanks to "rounder particles". Lexmark has also optimized the usability of the devices so that, for example, documents captured with the scan unit can be sent directly via e-mail, saved in a network directory or on a USB stick, sent as a fax or printed out directly as a copy. The company addresses the issue of document security by entering a PIN code on site at the device or with batches - so that documents are only printed when the creator/recipient of the document is at the device.
Jürgen Franck
Simple WLAN connection To ensure that its inkjet printers remain successful, the US printer manufacturer is increasingly focusing on technology as well as attractive prices. The company has recognized the trend towards greater mobility and recently launched a whole range of wireless or WLAN printers on the market for the first time - "at affordable prices", as Product Manager Isabelle Hofmann from Lexmark Switzerland explained at the presentation of the new devices in mid-June. This addition was necessary, as Lexmark is not the first company to offer a wirelessly controllable printer. Apart from the very affordable entry-level prices - the cheapest WLAN device, the Z1420, is available for 129 francs - the new inkjet printers impress with their very simple connection to a WLAN-enabled PC or laptop.
In addition to the wireless printing and the resulting possible decentralized use of the device, the printing of photos with the all-in-one devices is particularly appealing. These can be used to first print out an index sheet of the images made accessible via the memory card, which can then be scanned in and the desired images selected in order to have the photos printed automatically. Thanks to the additional software supplied, it is also practical to print web content, which is simplified by a special toolbar in the browser. You can choose between "text print only" or "photo print only". This guarantees the printing of page content without annoying advertising. This WebToolBar extension alone should make the decision to purchase one of the three multifunctional devices or the two pure inkjet printers - as an already WLAN-capable or WLAN retrofittable variant - easier for many. The X9350 office inkjet printer gives users access to the new waterproof Evercolor2 inks, which are said to last for up to 100 years.
Expansions on the toner front Lexmark also had new products to announce in the toner segment. What is surprising here is the move towards complete solutions: Lexmark now also offers A3 printers with, for example, the X940e and X945e, which can also be used to create booklets thanks to a finisher. According to Frank Blickensdorfer, Market Manager Laser, a new toner should also lead to better printing results thanks to "rounder particles". Lexmark has also optimized the usability of the devices so that, for example, documents captured with the scan unit can be sent directly via e-mail, saved in a network directory or on a USB stick, sent as a fax or printed out directly as a copy. The company addresses the issue of document security by entering a PIN code on site at the device or with batches - so that documents are only printed when the creator/recipient of the document is at the device.
Jürgen Franck
