Lesch+Frei: Increase awareness with one click
KPT/CPT wants to raise its profile with TV commercials and prepare for the sales campaign in the fall. The commercials were created in collaboration with the agency Lesch+Frei.
The TV commercials can be seen from September 1. The main character is Klick, the insurance company's online mascot. In three different stories, he gropes his way through the pitfalls of the analog world with his own childlike curiosity and proves with a lot of humor: everything is easier online. Especially at the online health insurance company with personal advice and therefore the best customer service.
The TV campaign is accompanied by banners that are directly linked to the demo version of the new, customer-friendly KPTnet user interface, which was also designed by Lesch+Frei.
Responsible at KPT/CPT Insurances, Bern: Reto Egloff (Member of the Executive Board), Maya Burri (Head of Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD and text), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier, Désirée Guzzo (polygraphy). Responsible for the TV commercials: Heinrich Reinacher (brand film), Stig Bergqvist (director). Responsible for the demo version: Heinrich Reinacher, Stefan Schorer (brand film), Stig Bergqvist (director 3-D animation). Responsible for the realization of the banners: Station.
