Lesch + Frei Zurich: Klick from KTP is back again
"Klick," the mascot for the online health insurance provider KPT designed by Lesch + Frei, appears in two new videos. With his clumsy charm, he is meant to highlight the benefits of KPT.
A personal advisor, for example, to whom one can turn 24 hours a day and who always knows advice. Even when the sick click has trouble taking his temperature due to a lack of mouth and arms. The comprehensive advice is one of the reasons why KPT always comes out on top in customer satisfaction surveys, the agency says in a statement. Perhaps that's why Klick is pursued by a whole new breed of groupies in the second spot: Flying kissing lips.
The spots can be seen from September 10 on SF1, 2 and Info plus Zattoo, Wilma and Swiss Video Network. And now also on TSR. There, it's called Klick Clic, but otherwise it's exactly the same. And it also pursues exactly the same goal: to raise KPT's profile even further. This is intended to optimally prepare for a successful sales phase in November, when the basic insurance can be changed.
In parallel, Klick is also used on the Internet by its inventors at Lesch+Frei Zurich. In two banner motifs, he shows rather directly how much money one can save with a supplementary insurance from KPT. The conclusion is the same as in the TV commercials: "Great entertainment with a click."
Responsible at KPT/CPT Insurances, Bern: Reto Egloff (Member of the Executive Board), Maya Burri (Head of Marketing). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD and text), Natasha La Marca (AD), Irene Stutz (consulting), Barbara Meier, Désirée Guzzo (polygraphy). Responsible at Markenfilm: Heinrich Reinacher, Stefan Schorer (TV spots, banner animations), Stig Bergqvist (direction). Realization of the banners: Station. Online media: Serranetga.
