Lesch + Frei for Swissaid: Hunger in the tank
Lesch + Frei Zurich has created a fundraising campaign for the aid organization Swissaid. This aims to draw attention to the absurdity of converting food into fuel.
Lesch + Frei Zurich has created a fundraising campaign for the aid organization Swissaid. The campaign aims to draw attention to the absurdity of converting food into fuel. The subjects visualize this by transforming the petrol pump into a coffin. The message "The price of a tank of agrofuel" illustrates the visual message.
An appeal for donations will also be launched to encourage the Swiss population to support the aid organization in its fight against the displacement of the population in the South by the fuel multinationals - in line with the motto "Hunger is not destiny".
The advertising motif can be seen on posters in German and French-speaking Switzerland and is available in dispensers on public transport. Leaflets will be distributed and direct mailings sent out from mid-February.
An appeal for donations will also be launched to encourage the Swiss population to support the aid organization in its fight against the displacement of the population in the South by the fuel multinationals - in line with the motto "Hunger is not destiny".
The advertising motif can be seen on posters in German and French-speaking Switzerland and is available in dispensers on public transport. Leaflets will be distributed and direct mailings sent out from mid-February.
Responsible at Swissaid: Werner Küng (overall responsibility), Anita Merkt (communication). Responsible at Lesch + Frei: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Désirée Guzzo (polygraphy). Photography: Sven Germann.
