Lesch + Frei: Carving wood for Pastorini

Since mid-October, wooden advertisements have been hanging in the city of Zurich and in Dübendorf, as well as on public transport in the region. What or who is being advertised was unknown until now. Now the solution follows: The 13 wooden posters as well as 100 further, "normal" print posters advertise for Pastorini toys, especially known for wooden toys. The campaign originates from the pen of the agency Lesch + free and is to update according to communication the mark Pastorini, so that it can exist opposite the many offerers of plastic and electrical toys. Success has already set itself thereby, so the agency. Numerous Zurich residents have found their way to Pastorini via the senderless teaser posters and have taken part in the competition.
Responsible at Lesch+Frei Zurich: Thomas Lüber (CD, text), Matthias Kadlubsky (AD, Susanne Fürst (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Mariano Lo Presti (illustration/image editing), Hans-Jörg F. Walter (photography). Responsible at Christinger Partner AG: Damian Stark (Division Manager Screen Printing/Print and Cut). Responsible at APG: Juan Manuel Fernandez, Ronny Meier, Karin Komar. Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher (owner).